• State-of-the-art printing and label factory in Ethiopia

Erve Europe All Dudas

Meet the ‘Dudas’

Beconnected Industrial's company values
are represented by animated characters that set the tone for everything we do.

Once upon a Duda...

Beconnected Industrial’s company values are represented as animated characters with a whole lot of personality. ‘Dudas’ set the tone for everything we do.

The Dudas, which launched in 2012, were created by the Erve Group team. It all started when Martijn, the leader of the company, formulated the mission statement.

”Growth is what we stand for. Growth for our customers, partners and our people. Step by step, better each time.” We believe that individual growth is the key to the growth of a community, a company and a family. Life equals growth because it is subject to continual change; to grow as an individual with a body, heart and soul, to grow interacting with others, a partner, parents, children, friends, colleagues and customers.

We defined a number of values in order to have internal and external benchmarks within our organization. We translated essential values of life into a business context. Since then, these values have given us a distinct direction to the way in which we conduct our business. Later on, it became clear that the time had come to share and develop these values with others.

On his travels, Martijn bought a statue of Buddha, which has a place of pride in our office. It was a great starting point for designing and creating the shape of the Dudas. We picked out the colors and decorated the figures with symbols that reflect the specific values. The final stage involved finding a name. Duda is derived from the word Buddha and the ‘do’ in ‘do’s and don’ts. The letter 'A' is reflected in the term ‘value’ and the plural of Duda is Dudas.

In our opinion, this is only the beginning and we would like to continue building upon this concept. More Dudas will be created. They are an evolving concept for a ‘value-driven’ approach, for both individuals and organizations. We have a vision of apps, games, a book, a whole world of Duda products. If our Duda adventure proves successful, profits will be reinvested in ‘Duda-inspired’ projects. Ultimately, this will help us moving towards a more caring future.

© Tomahawk N.V.

Meet all Dudas

We communicate in a clear way, we are open and direct in our communication.
 All our partners know what we can do for them and what we stand for.

We try to improve through constant innovation.
 Therefore, we flow naturally with the rhythms of the universe.

When we do something, we do it with a sense of urgency.
 Speed, do not leave for tomorrow what you can do today.
 It results in proactivity and a quick service to our customers and our partners.

Our aim is to achieve the highest possible quality in what we do.
 From the quality of our products and factories (compliance) to the quality of our daily work.

We try to improve through constant innovation.
 Therefore, we flow naturally with the rhythms of the universe.

Our customers are our priority. We build successful long-term relationships. 
Consistently putting the customer first is what we call: customer focus.

Giving energy to our customers, partners and ourselves.
 That’s what we call being energising.

Ownership stands for really “owning” your job.
We do what we do because we want to achieve something, not because we have to.

Some days are easier than others and sometimes people have a hard time.
That’s when we want to be supportive, towards each individual in need.
A little support can improve everything.

We are positive in our attitude.
There is always a positive side to a person, a situation and an occurance.
That’s the way we approach reality.

Labeling techniques

Our high-tech machinery produces woven, printed and heat transfer labels for leading apparel companies.

Flexographic, Satin & nylon, Screen-printed, Polyester & cotton and tagless labels.

Erve Group

Erve Group is a circle of companies that give everyone the opportunity
to grow.

Erve Group has 6 offices across 3 continents and we keep growing.

Our story

Beconnected Printing and Beconnected Labeling are jointly known as Beconnected Industrial

The first high-tech textile printing and labeling factory in Ethiopia.

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Beconnected Industrial
A3, Huajian Industrial Park, Nifas
Silk Lafto sub City, Woerda 1,
Addis Ababa,
Contact us
Tel +251 (0)114320574